The spirit of tendwell
tendwell's social side exists so people can keep each other going. A first 5 km run and a marathon personal best deserve the same cheer. Everyone starts somewhere, recovers at their own pace and has weeks off.
These guidelines apply to everything people share on tendwell: posts, photos, comments, cheers, profiles, Circles, challenges and messages. They're part of our terms of service, so breaking them can mean losing content or your account.
In short:
- Cheer effort, not bodies.
- Share your own health, never someone else's without permission.
- Keep health talk honest, and leave diagnosis to doctors.
- Play fair in challenges.
- Look after each other, and tell us when something's wrong.
Cheer effort, not bodies
Comment on what someone did, not how they look. People share progress when they feel safe doing it, and one unkind comment can stop them sharing for good.
Welcome
- "That hill is brutal, great pace today."
- "Welcome back after the break, good to see you moving."
- Friendly rivalry: "You won this week, rematch on Saturday?"
Not okay
- Comments on someone's weight, shape or looks, even framed as advice, like "you'd be faster if you lost a few kilos".
- Mocking a slow pace, a short distance or a bad night's sleep.
- Messaging someone again and again after they've stopped replying, or encouraging others to pile on.
- Sharing someone's post outside tendwell to make fun of it.
Your health is yours to share. Other people's isn't.
Health information is some of the most personal information there is. Share your own as much or as little as you like. Before sharing anything about someone else, ask them first.
Welcome
- Posting your own run, sleep or milestone.
- "Dad finished his first 5 km today!" when your dad has said it's fine to share.
- Talking about your own diagnosis or recovery, if you choose to.
Not okay
- A screenshot of a family member's health data, readiness score or medicines, posted where others can see it.
- Saying someone is pregnant, ill, in therapy or on medication without their permission.
- Photos or videos of other people at the gym, the clinic or in hospital without their permission.
- Passing on what a family member shares with you through tendwell to anyone else.
Keep health talk honest and safe
Sharing what has worked for you is helpful. Telling other people what to do about their health is not your place unless you're qualified and they've asked. Some health claims can seriously harm people who believe them.
Welcome
- "Cutting caffeine after 2 pm helped my sleep a lot. Might be worth a try."
- "My physio gave me these stretches for knee pain. Worth asking yours."
- Asking for tips, routes or training plans.
Not okay
- Telling anyone to stop, change or skip a prescribed medicine.
- Claims that a product, diet or practice cures or prevents a disease, like "this tea cures diabetes".
- Selling or promoting supplements, pills or treatments with health claims.
- Calling yourself a doctor, dietitian or physiotherapist when you aren't.
- Pressuring someone to train when they've said they're ill or injured.
Self-harm, suicide and eating disorders
People recovering from an eating disorder or self-harm should be able to use tendwell safely. Talking about your own recovery and asking for support is welcome. Anything that encourages harm isn't.
Welcome
- "Six months into recovery and running again, slowly. Feels good."
- Asking your Circle for support on a hard day.
- Sharing a helpline or a resource that helped you.
Not okay
- Content that encourages or glorifies self-harm, suicide or disordered eating.
- Extreme targets or challenges like "under 500 calories a day" or "lose 5 kg this week".
- Body comparison posts meant as "thinspiration", tips for purging, or ways to hide not eating.
- Instructions or methods for self-harm or suicide, in any form.
When we remove this kind of content, we also share support options with the person who posted it. If someone tells you they're thinking of ending their life, take it seriously, encourage them to get help, and report it to us. See getting help below.
Photos and videos
Photos are a big part of sharing progress. Keep them to what you'd be comfortable showing to anyone who follows you.
Welcome
- Gym selfies, race photos, sweaty post-run smiles.
- The view from your hike, your bike, your trainers.
- A plaster on a scraped knee with "took a tumble, back next week".
Not okay
- Nudity or sexual content of any kind, including "progress photos" without clothes.
- Photos taken in changing rooms, showers or toilets, of anyone.
- Graphic injuries or medical procedures posted to shock.
- Photos of other people who haven't agreed to be shared, especially children who aren't yours.
Photos are checked automatically before they appear in public places, and anything unsafe is held back for review.
Children and family profiles
Children's safety comes before everything else on tendwell. Children's profiles are created and managed by a parent or guardian, can't post publicly, and don't appear in search or public challenges.
Welcome
- A parent sharing their child's sports-day medal with the family Circle.
- Grandparents cheering a grandchild's first swim.
Not okay
- Posting a child's school, address or daily routine where strangers can see it.
- Adults contacting children they don't know, or asking a child to keep a conversation secret.
- Any content that sexualises a child. We remove it, close the account and report it to the authorities.
Location and routes
Workout routes show where you've been, and over time they can reveal where you live, work or train. Share routes thoughtfully, and never use tendwell to track anyone.
Welcome
- A route around the park or along the waterfront.
- Inviting friends to "the 6:30 am loop", if that's where you meet.
Not okay
- Posting someone else's home, route or routine without their permission.
- Using routes, check-ins or challenges to follow, find or turn up on someone who hasn't invited you.
A tip: if your workouts start and end at home, consider beginning the recording a little way down the road, or keeping those posts to people you know.
Respect everyone
tendwell is for everyone. We don't allow attacks on people for their race, ethnicity, nationality, caste, religion, sex, gender identity, sexual orientation, disability, illness or age.
Welcome
- A Deepavali, Hari Raya, Christmas or Lunar New Year morning run.
- Adaptive sport, wheelchair racing and every kind of movement.
- Disagreeing respectfully about training methods.
Not okay
- Slurs, stereotypes or jokes aimed at a group of people.
- Saying a group of people shouldn't take part, or "don't belong" in a sport.
- Threats or violence of any kind, including "jokes" about hurting someone.
- Supporting or praising violent or hateful groups.
Be yourself
You can use a nickname, but you can't pretend to be someone else, and each person gets one account.
Welcome
- A nickname or your running club name as your display name.
- A coach saying they're a coach, if they are.
Not okay
- Pretending to be another person, a doctor, a coach, a brand or tendwell itself.
- Extra accounts to join a challenge twice, avoid a block or get around a suspension.
- Buying, selling or sharing accounts.
Fair play in challenges
Challenges only work if everyone's numbers are real. Only record activity you actually did.
Challenges have daily limits. A target can't ask for more than about 25,000 steps, 15 km of running or walking, or 60 km of cycling a day. Only you know what's right for your body, so ease off or stop if something doesn't feel right. Talk to a doctor before starting a new challenge if you have a health condition, are pregnant, or haven't exercised for a while.
Welcome
- Your real walks, runs, rides and workouts.
- Taking a rest day, even mid-challenge.
- Inviting friends of different fitness levels: effort scoring keeps it fair.
Not okay
- Shaking your phone, using a device that fakes steps, or wearing someone else's watch.
- Editing data or adding manual workouts to win.
- Pressuring anyone to keep going when they're ill, injured or have said they want to stop.
Scores that look like recording errors or cheating may be removed, and repeated cheating can mean losing access to challenges.
No spam or selling
tendwell isn't a place to advertise. If we add a way for coaches and partners to offer their services, it will have its own rules, and selling will happen only there.
Welcome
- Mentioning a race or event you're entering.
- Recommending trainers or a route you love, with no payment involved.
Not okay
- Referral links, discount codes or "DM me to buy".
- Repeated promotional posts or comments, or the same message sent to many people.
- Paid posts that aren't clearly marked as paid.
Nothing illegal
Don't use tendwell for anything that's illegal where you live or where the people seeing it live. That includes selling prescription medicines, steroids, performance drugs or other controlled substances, sharing other people's private information, and anything that breaks the laws listed in local laws below.
Reporting and blocking
If something breaks these guidelines, please tell us. Use Report on any post, comment, photo or profile in the app. The person isn't told who reported them. You can also block anyone, which stops them seeing your profile and posts or contacting you.
What happens next:
- We review it. Reports involving a child, a threat of violence, or someone at risk of harming themselves are looked at first.
- We decide and act. We tell you when we've reviewed your report and whether we took action.
- You can ask us to look again. If you disagree with the outcome, reply to our message or email it.dev@nousattva.com.
In India, complaints are acknowledged within 24 hours and resolved within the times set by the IT Rules 2021. Intimate images shared without consent are removed as a priority wherever you are.
If someone is in immediate danger, call your local emergency number first.
What happens when rules are broken
We look at what was posted, the context and the person's history. Depending on how serious it is, we may:
- remove the post, photo or comment;
- send a warning explaining which guideline was broken;
- limit features for a while, such as posting, commenting or joining challenges;
- suspend the account for a set time;
- close the account permanently.
Some things lead straight to a permanent ban: content that sexualises a child, credible threats of violence, and selling illegal drugs. Where the law requires it, or someone's safety is at risk, we share information with the police or the relevant authority, such as Australia's eSafety Commissioner, Singapore's Online Safety Commission or India's authorities.
If you think we got it wrong
If we removed your content or restricted your account and you think it was a mistake, email it.dev@nousattva.com from the address on your account. Someone who wasn't involved in the first decision will look again, and we'll tell you the outcome. You can also use any complaint process your local law gives you.
Local laws, and changes to these guidelines
We follow the online safety and privacy laws of every country where tendwell is available. Today that includes:
- Australia: the Online Safety Act 2021 and the eSafety Commissioner's requirements.
- Singapore: the Online Safety (Relief and Accountability) Act 2025 and the directions of the Online Safety Commission, alongside Singapore's other online harms laws.
- India: the Information Technology Act 2000 and the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021.
These laws change, and new ones arrive as tendwell reaches new countries. When they do, we update these guidelines, our processes and the app to meet them. Where a local law asks more of us, or gives you more protection, than these guidelines say, we follow the law.
If we change these guidelines in a way that matters, we'll tell you in the app before the change takes effect.
Getting help
If you or someone you know is struggling, please reach out to someone you trust or a helpline:
- Singapore: Samaritans of Singapore, 1767 (24 hours).
- India: Tele-MANAS, 14416 (24 hours).
- Australia: Lifeline, 13 11 14 (24 hours).
If someone is in immediate danger, call 995 in Singapore, 112 in India or 000 in Australia.
Questions about these guidelines: it.dev@nousattva.com.